Design tips
One must first attract attention in order to be able to convey a message
People are inherently curious and will often make great effort to pursue and learn about something that seems mysterious
People respond to things that are big, bright, and unusual
You learn the most when you have no idea what you are doing
Jobs that at first might seem boring often turn out to be quite interesting
If something works well it doesn’t really matter that it might be old
A Sperry antiaircraft searchlight is an outstanding conversation starter
Getting people to show up is half the battle
Don’t be shy. If you don’t engage people you have no hope of making a sale
In naming a company or service, it’s better to be simple and descriptive rather than clever and confusing
If you don’t pay close attention to all the details, things will explode
